Take a look at Michael Ventura’s work with his award-winning agency Sub Rosa in applying empathy to elevate clients’ business success, or Satya Nadella’s work in using empathy to bring Microsoft to the next level. However, applying can represent a challenge to a company’s culture in moments of change, creating different types of tension. In the work that Sub Rosa did with General Electric (GE), Mr Ventura and his team observed four different key tensions to consider when applying empathy. Information clutter and overload can pose a threat in organisations when applying empathy because it encourages sharing. Applying empathy in your organisation can cause any or all of these four tensions observed by Mr Ventura to emerge, and possibly others that are unique to your organisation.

Source: Bangkok Post September 24, 2018 00:22 UTC